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Website Advertising Continuing to Evolve

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Website Advertisings Brief History Includes Rapid Evolutions

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Different Web Ads Serve Different Purposes

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The Evolution of Web based Advertising

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Website Advertising Continuing to Evolve

There is no question but that the presence that advertising has had within the web environment has expanded tremendously in recent years. What used to be thought of a little more than a static banner ad opportunity, the web today is exploding with ever more plentiful, animated, and sometimes intrusive ads.

The trend is due to several factors. One is that the barriers to the web as an accepted place for advertising have vanished almost completely. There are few products or service types that are not marketed on the web today. The other is that the web has become the fastest growing advertising outlet available, and use of it is increasing.

Both of these trends point to the same net result, which is that ads are plentiful on the web, and there needs to be a way for each to distinguish itself from the next in the mind of the page view. As a result, more ads are appearing as animated, and active. Some are even designed to initiate after the viewer has already started reading a page.

These ads share one other thing in common: the page viewer must take a direct action to remove them from the page (and typically what they are trying to read on the page). Viewers must either click on the ad to engage it, or they must close it out.

For those who wonder why there now seem to be so many more ads than before and who seem to feel more encroached upon by those ads, know that you are not alone and your observations are not just your own. As ads become ever more pervasive and ever more intrusive, viewers become ever more put upon by them. So, advertisers and the sites that serve them are playing a game of chicken with viewers. Web site advertising is believed to be among the most effective of the available forms of advertising, but it is wearing thin the patience of viewers everywhere.

The overall trend toward greater use of the web as an ad vehicle is unquestioned, but what is becoming increasingly in doubt is not just the limits of viewers’ patience, but of their attention. One trailing implication of the onslaught of all of this intrusive advertising is whether or not it undercuts the web as an effective vehicle by overloading the attention spans of viewers.

There are limits to everything, including how much information we can productively absorb, and some would argue that the current state of web advertising is pushing those limits.

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